: Indonesians spend an average of 3 hours and 11 minutes daily on social media, surpassing traditional TV and radio . For watching online videos, social media platforms (YouTube, Facebook, Instagram, and TikTok) are accessed by 55% of users for entertainment . Content Trends :

Some popular Indonesian movies include:

Videos featuring local dialects, regional humor, and relatable daily struggles perform exceptionally well.

Indonesian cinema is experiencing a "Golden Era," particularly within the horror genre, which is deeply ingrained in local folklore and culture. : Films like Joko Anwar’s Ghost in the Cell

The shift in viewing habits is starkly evident in social media preferences. A 2025 survey by APJII found that TikTok now leads with 35.17% of users, a dramatic increase from 18.61% in 2024. In contrast, Facebook's dominance has dropped from 34.85% to 21.58%. This mass migration is driven by a preference for the platform's engaging short-video format and its powerful, interactive algorithm.

Indonesian entertainment has come of age. From record-shattering animated films and globally viral dances to streaming platforms that compete successfully with international giants, the nation has proven that its creative industries are no longer followers but trendsetters. The key drivers of this transformation are clear: cultural authenticity that resonates with both local and global audiences, technological innovation that empowers creators and enhances viewer experiences, and a deep understanding of shifting audience preferences toward more personal, meaningful content.

The year 2025 was a landmark one, anchored by a string of record-breaking blockbusters. The animated film Jumbo shattered all-time records, drawing over 10 million viewers and proving that locally produced animated features can compete with—and outperform—the usual horror and comedy mainstays. Other major box office successes included the horror-thriller Pabrik Gula (4.7 million viewers) and the horror film Petaka Gunung Gede (3.2 million viewers), demonstrating the enduring popularity of the horror genre. The comedy Agak Laen: Menyala Pantiku! also drew over 9 million viewers, showcasing the broad appeal of comedic storytelling.

: Popular upcoming and current series include Algojo , Rangga & Cinta , Di Luar Nurul , and Bad Guys 2 .